4 Ways AI and Machine-Learning Are Changing the Face of Recruiting

4 Ways AI and Machine-Learning Are Changing the Face of Recruiting Sponsored by MightyRecruiter, the all-in-one recruiting software that provides the tools you need to find the candidates you want. Artificial intelligence (AI) and machine learning are changing the face of recruiting, making it easier and quicker for recruiters and hiring managers to identify appropriate applicants, even for the most complicated roles. That’s a good thing, since polls suggest that 2017 is going to be a very busy year for recruiters. Fifty-six percent of companies indicate that their hiring volumes will increase this year, but only 35 percent of businesses anticipate adding recruiting staff to manage the extra workload. That means efficiency in the form of AI and machine learning is going to be become even more important, as recruiters and hiring managers hustle to fill more vacant positions than ever in a 40-hour work week. But how are AI and machine learning making recruiters more efficient at finding and connecting with the right candidates? Here are a few examples: 1. Skip scheduling Many companies are employing bots to handle their scheduling needs to eliminate the often tiresome back and forth that happens when recruiters are trying to schedule interviews with multiple candidates. Products like Amy, an AI-powered personal assistant, can scan emails from candidates and correspond with them to schedule meetings, shaving off hours of time that recruiters used to be spent on tedious tasks. 2. Makes sense of semantics AI and machine learning tools in recruiting are also helping recruiters deal with the very real problem of the semantics involved in resume examination. When hiring managers are looking to fill a Marketing Manager position, for example, the easiest route is to recruit only those people whose resumes reflect a past marketing manager role. However, since a variety of titles can mean the same thing in marketing, that system would eliminate qualified candidates whose current job title might be “marketing coordinator” or “marketing specialist.” Further, within those titles, not all candidates will describe their job function exactly as it is worded in your job description, which can leave even more qualified candidates out in the cold using a standard ATS. This issue of language and semantics is another area that AI and machine learning are helping to address through the use of conceptual search tools that understand a recruiters intent and don’t require a precisely worded query to work. Instead, recruiters and hiring managers are able to choose a few keywords about the role, and the technology forms conclusions about applicants’ suitability by scanning their resumes. This allows qualified applicants who may have worded their resumes differently than the job post to rise to the top of the applicant pool while eliminating candidates who might have the right title but the wrong experience. 3. Smarter sourcing Another area where AI is having a huge impact is in candidate searches and ranking. One such product is MightyRecruiter, which has developed a new vector space matching technology that automatically sorts candidates based on their relevance to a job description. The technology analyzes applicants’ resumes for clusters of words or phrases from which it can draw key inferences, like how many years of experience a candidate may have or how proficient a candidate may be with certain software. The technology will do this for every piece of information in a resume â€" and then draw a conclusion about how well it matches the job description requirements, narrowing down the candidate pool as it goes. Hiring managers are then presented with a list of applicants that is ranked in order of suitability. Ann Barzman,  MightyRecruiter Product Lead, says: The standard Applicant Tracking System (ATS) will never be able to trump vector space matching because it isn’t able to make inferences about the applicant the way humans do when they review a resume. Our technology does. For example, an ATS may present a recruiter looking to hire a Systems Engineer with resumes of Restaurant Servers simply because of the mention of the word “server. Our vector space matching, on the other hand, can draw certain conclusions about the resume of the Restaurant Server as a whole and, based on those inferences, will drop it to the bottom of the applicant pool as a bad fit. Since some studies estimate that up to 75 percent of applicants aren’t qualified for the role they apply for, the use of these time-saving AI and machine learning tools will save time while helping recruiters to do their due diligence. 4. Leaves the human elements to the humans With the time saved through the use of AI and machine learning, recruiters and hiring managers have the opportunity to focus on the parts of their jobs that technology can never fill: the human elements. Recruiting and hiring is about much more than sorting resumes and scheduling interviews; it’s about human interaction â€" engaging with candidates and connecting with applicants to make the best hire. The time AI and machine learning save in finding a pool of candidates can now be spent developing relationships with your tops picks, which is sure to make your hiring and recruiting efforts more successful than ever. For more information on how MightyRecruiter’s vector space matching algorithm can save you time by bringing the most relevant applicants to the top of your hiring list, take advantage of a free trial today!

Personal Brand Voice to Business Brand Voice - Personal Branding Blog - Stand Out In Your Career

Personal Brand Voice to Business Brand Voice - Personal Branding Blog - Stand Out In Your Career The importance of personal branding today cannot be stressed. It’s how you differentiate yourself from other people with the same talents and skills. It’s how you let the world hear your unique voice. It’s practically essential to any professional who hopes to survive in the current job and business market. There comes a time, however, when you want to transition your personal brand into a business one. You’ve finally outgrown your brand, and you now want to take it to the next level. And one of the important things you need to consider is how your brand voice will change. What exactly defines a brand voice? It’s up to you to create it, but here are some important points that you should consider: • Your brand’s voice should be one that your target audience will relate to • It should reflect the culture and values your brand upholds • It needs to be consistent across all channels As a personal brand, your target audience is likely to be hiring managers, companies, job recruiters, clients, and so on. But as a business brand, your target may be a lot wider, encompassing different groups and demographics. This is why you need to adjust your brand voice to this new target audience. You don’t have to do a complete 360 degree turn â€" but you have to start thinking about your new target audience and what voice resonates with them. How do you adapt your brand voice to your audience? 1. Consider how they think. 2. What are their wants? Needs? 3. What do they value? 4. How do they speak? One of the best ways to connect with your target audience is to use their language. As a business brand, you need to be able to adapt to your audience’s needs and speak with them on the same level. Because if not, how can you convey your message to them? Also, as a business brand, you may not be able to manage all of your communication channels anymore. You may have to delegate and let others do tasks for your business, such as customer support, managing your social media accounts, and even going to client meetings. These people will represent your brand to others, so their voice will also be part of your brand. So it’s essential that their culture and values mesh with yours, and that their voice can easily represent your business’ brand voice. You also need to consider the tone of your brand voice. As a personal brand, it’s okay to be more personal, more casual, and use a less serious tone. As a business brand, you can still use a less formal tone in your brand voice, but it should align with your target audience. If your target audience is composed of mainly professionals and other business people, for example, then you should probably adapt a more formal tone in your brand voice. Transitioning your brand and your brand voice takes time, though. It doesn’t happen overnight. It takes careful planning, a good strategy, and the right timing. Don’t be afraid to seek advice â€" you can always ask people who have gone through the same route. And remember that once you’ve found your new brand voice, always ensure that it’s consistent across all channels, and make sure that it reflects your brand’s culture and values. Author: Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of  buzz2bucks.com  â€"  a word of mouth marketing firm.   She helps create conversation, connection, credibility, community and commerce around your brand.   Maria Duron is co-founder   and moderator of  #brandchat   a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Avoid the Curse of the Expert While Brand Building - Personal Branding Blog - Stand Out In Your Career

Avoid the Curse of the Expert While Brand Building - Personal Branding Blog - Stand Out In Your Career When building your personal brand, try to avoid the 7 undesirable traits often associated with experts. Ive been reading Nance Rosens recent articles, like How Does Your Personal Brand Sound?   Her series does a wonderful job of describing behaviors that undermine, rather than build, personal brands. As shes pointed out, often simple attitudes or actions (like unmodulated voices) can create barriers to likeability that have nothing to do with an individuals expertise, but are strong enough to get in the way of long-term relationships. Id like to build on her series, and describe The Curse of the Expert, which occurs when someone places more emphasis on their expert status than their expertise. Theres a narrow line between expertise and expert.   Once the line is crossed, expert status undermines, rather than builds, relationships. When the line is crossed, rejection quickly replaces attraction. 7 undesirable traits often associated with experts Weve all been there! If youve ever been put down by a salesman who spoke in acronyms, a professor who made you feel dumb, or a boss whose impatience is obvious as he tries to show you how to operate the office copier, youll probably recognize several of the 7 undesirable expert traits that follow. I share them to not only  evaluate others, but also so you can constantly evaluate yourself as you interact, lead, speak, and write:  Inflexible. Often, experts are so committed to their ideas, methods, and practices that they become unable to tolerate opposing viewpoints. As a result, they become blind to change, even when change is needed. They dig in and defend their expertise, rather than being open to new ideas. Insensitive. In order for an experts passion to inspire others and build a huge following, experts have to communicate their expertise in language others can understand. But, what often happens is that experts speak over the heads of their audience, lacking empathyor sensitivityto those who dont already understand their ideas. Impatient. One of the obvious ways that expertise without empathy interferes with brand-building is the impatience that experts often exhibit towards those who dont share their specialized knowledge. They may speak too quickly, use acronyms, jargon (i.e., technical terms), or frown when others ask simple, or obvious questions. Condescending. Often, their impatience comes through as inadvertently condescending statements which leave others feeling dumb and resentful, rather than engaged and interested. As youd have remembered, if you read the assigned readings Threatening. Fear often accompanies the resentment that occurs when feeling dumb. Because the message doesnt make sense, the listener or prospect may distrust the speakers or salespersons motives. Instead of understanding, they may feel that the expert is trying to take advantage of their naivete. Once again, likeability is replaced by rejection. Scripted. While interviewing over 500 published authors and marketing experts during the last 10 years, Ive often noticed that many experts have scripts they want to follow, rather than freely engaging in conversations. This always raised my suspicions; Why dont they want to just talk? What are they trying to hide, or put over on me? Is their expertise really that narrow? Selfish. Selfish, self-centered individuals are usually tolerated, if not outwardly rejected. People who communicate from their own, narrow perspectives are simply no fun. Were usually so busy protecting ourselves that we dont have time to listen to themor, trust them. Cultivating empathy Rather than looking for ways to promote our expertise, as if it were a packaged good product like a soap, deodorant, or new car, perhaps we should be looking for more ways to: Make our expertise more relevant. Instead of looking for ways to tell our story more effectively, maybe we should rethink the links between what we know and our prospects goals, frustrations, and problems. Learn to listen better. Maybe were speaking when we should be listening; talking, rather than asking. How can we engage in conversations and fewer speeches? Push the envelope. Perhaps we should push ourselves further out on a limb, andrather than perfecting the delivery of our speech or sales presentationrethink our expertise and its relevancereinventing ourselves (before someone does it for us!). The mark of a true expert There is a refreshing exuberance to talking to true experts! There is a visceral joy of talking to individuals who are at the peak of their accomplishment and ability to make a major contribution to another persons life. When talking to true experts, theyre usually not talking! Theyre listening. Theyre asking. Theyre interested. Their expertise fades into the background, except when revealed by their follow-up questions, recommendations, or suggestions. Maybe, theres a lesson there? Have you ever had the opportunity to speak to an author or expert youve been following for a long time? How did the interchange go? Did you like them as a person as much as you liked their book or their speech? Did they put you at ease, or make you feel like a commoner visiting the Queen? If you emailed them, what kind of a response did you receive? When they Reply to a Tweet, does it come from them or their assistant? Share your experiences and questions, below, as comments. Author: Roger C. Parker encourages you to download his free workbook, 99 Questions to Ask Before you Write Self-Publish a Brand-building Book. You can also use his online form to ask questions about writing and publishing.

Howard Sterns lesson in customer loyalty

Howard Sterns lesson in customer loyalty Howard Stern has lost most of his audience. Im not a big fan of his. I like public discussion of sex that is more interesting and productive than Howard offers. But Im not above learning from him, and how can you not learn a lesson or two from a guy who has lost almost 11 million of his12 million listeners in just a few months? Stern bet that his audience was so loyal that they would pay $13 a month to listen to him on satellite. Inside Radio reports today that most of Sterns listeners are just plain too lazy to make the switch. (Though 13% dont want to pay the extra fee.) The findings of this survey are consistent with the conventional wisdom that 80% of lost customers were not actually unhappy with what they were getting. Each of us takes little gambles with our customer base all the time. Yesterday, for example, I told someone that I was changing our project specifications a little bit. I moved away from her vision and closer to my own. I made a bet that she likes working with me enough to put up with my change. In this vein, an editor once told me, when I turned in a column late two weeks in a row, People who write as well as you can be late. You just need to keep writing well. That worked for a while, but then I really pushed his limits and he fired me. In this sense, I have empathy for Howard that he overestimated loyalty. Today I make more conservative estimates, and I bet Howard would do the same, if he could. Once we all admit that we are all marketers, then were more humble about loyalty. Then were more careful to really get to know your clients and what matters to them be they radio listeners, editors, consumer purchasers, or the guy in the cubicle next to you. Howard Stern overestimated how dependent his listeners were on him, but perhaps he underestimated how beholden individual radio stations were to him. The trick, as a marketer, is to find out whose business is most dependent on you, and who you are most dependent on. Then you know where you have room to wiggle.

Hotel Management Resume Writing - Tips and Tricks

Hotel Management Resume Writing - Tips and TricksHotel management resume writing may not be as simple as some of the other jobs that need to be filled in your company. While other jobs are more straightforward, hotel management resume writing is somewhat more challenging than your average job.The first thing that you should keep in mind when you are preparing for hotel management resume writing is that there is a certain amount of mystery surrounding this job. For many companies, it is difficult to entrust this type of job to someone that has not worked in this industry before. This can make it even more difficult to be hired for this position.One of the best ways to ease any apprehensions that you might have is to create a professional looking resume that looks like you have been working in this field for a long time. Your resume should have references and work experience that will give you an opportunity to show the hiring manager that you know what you are doing when it comes to w riting a resume. While this may seem like the easiest thing in the world, it is actually very difficult.The other thing that you should do when you are preparing for hotel management resume writing is to set aside your busy schedule. There is no need to be constantly on the phone or at meetings trying to explain yourself to everyone that you come into contact with. Remember that the goal of a potential employer is to see if you are someone that they would be happy to hire in the future.One of the best ways to prepare for hotel management resume writing is to take advantage of the time that you spend each day at work. Try to do some research into the hotel industry that you are applying for. It is a good idea to have access to the hotel directory as well as hotel industry newsletters.You also want to think about what it is that you really want to do with your life. Some people just want to be a stay at home mom. Others are interested in opening their own business or maybe even starti ng their own travel agency.Another way to prepare for a successful hotel management resume writing experience is to do some research on the skills that you will need to learn and be able to demonstrate in order to be successful. If you are going to be working with an account manager, you may want to get a feel for how you would communicate with someone like this. They may be busy with your application, but they will be interested in knowing how you handle yourself as a person.Overall, if you are serious about becoming a part of the hospitality industry then you will want to be prepared. This means that you will want to become familiar with all of the information that will be used by your prospective employer when determining whether or not you should be hired. This may mean that you will need to take some time out of your busy schedule but it will be well worth it.

Lost Your Job Heres What To Do - Margaret Buj - Interview Coach

Lost Your Job Heres What To Do Losing a job can be a hard time in anybody’s life. You may feel rejected, at a loss as to what to do, worried about your family/lifestyle, and more. It can be a huge loss and leave people feeling at their wits end. Knowing what to do if you lose your job will help you to avoid being unemployed for long, as well as cope with this big change in your life. Make sure you do what this guide tells you and soon, you should feel less stressed and ready to get back into employment: Look At Insurance/Income Protection Policies If you have any insurance or income protection policies in place, now is the time to use them. Make sure you read the small print and get some advice so you’re sure this is the right thing to do. Claim Benefits You May Be Entitled To You may be entitled to benefits, so you should find out. Jobseeker’s allowance and housing benefit are just two you may be entitled to. They will help you to stay on your feet while you find your next role. Contact Your Mortgage Provider You may be able to take a payment holiday from your mortgage, or just pay interest until you find another job. Boost Your Income There are lots of ways you could consider boosting your income. You could rent out a spare room in your house, or even apply your old skills/work to something new like tutoring or consulting. Now is the time to be creative and proactive. Start Working On Your Skills Take a realistic assessment of your skills and talents and your weaknesses too. Figure out where you could use some work and do what you can to improve and become more employable. It’s tempting to stay in your pyjamas bingeing Netflix at first, and while you might do this for a few days, make sure you pull yourself together. Treat getting a new job like a job in itself. Work on your skills and become more employable there are lots of free resources you can use online to help. Polish Your CV Polish up your CV to better reflect skills and experience. Make it unique, and even have a pro look over it if you want to make sure that it’s as effective as possible. Your CV will get you in the door and needs to be unique from all of the others an employer sees. Line Up Interviews And Practice Your CV will help you to line up interviews if you get it right, but make sure you practice for interviews in advance. Get somebody you trust to help you, and make sure you research common interview questions that could trip you up. The more you practice, the less you’ll clam up. You might even look at taking a lower position than before if you want to take a new direction with your career, such as hr apprenticeships. Apprenticeships can be a great way to see if a role is right for you. Don’t Panic Panicking can lead to chaos, such as borrowing money from your retirement account and neglecting your well being. You need to keep your cool, and look after yourself and your finances.

Why Every Job Seeker Needs to Blog - CareerEnlightenment.com

Why Every Job Seeker Needs to Blog The age of the private exhibitionist blog is over. Today, blogging has become the single most powerful platform on the internet for the individual, the professional, and the thought-leader.When I graduated from college in 2000, there were no blogs. I’d had email for only about two years by then. But even then, the principles that make blogging so powerful still applied.Our graduation keynote speech told the story. I went to Brown University, and if you know about Brown, then you know about its open curriculum. This meant for four years, I didn’t have to take science or math classes.In fact, at Brown, as long as you fulfilled your concentration requirements, you could take anything you wanted. The school assumes that the student will choose classes they are truly interested in and therefore will work harder to succeed.As you can imagine, this stance is still quite controversial in academic circles. That summer of 2000, sitting in my graduation gown, wondering if I’d been duped out of a real education by not taking math classes, the dean said something I will always remember.“There are only two skills you need to have to be successful in life,” he said. “The ability to think critically. And the ability and willingness to communicate your thoughts through effective writing.”I believe, now that I’m older, that these two skills are ALL anyone needs to win in life. Furthermore, after speaking with many hiring managers, I believe that these two skills are what companies look for above and beyond anything else. Want to Read More Articles Like This One?Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed!We hate spam too. Unsubscribe any time. Your blog demonstrates your ability to think and your ability to write, and these abilities are important to your future boss. And if you’re going toe-to-toe with other job candidates, your blog can po le-vault you into the office chair of your choosing.Starting a blog these days is easier than it ever was.For setting up a WordPress blog, I think Laura Roeder’s training Zero to Blogging is the best out there.If you want something simpler, there is Tumblr or Posterous, both platforms that take less than 5 minutes to set up.In Seth Godin’s Linchpin, he talks about being indispensable to an organization. It’s so easy these days for companies to off-shore or automate jobs. If you aren’t investing real emotional energy, and expressing your full self in the job, your position could be removed. But when someone is a thought leader, puts their heart into the results of the job, and otherwise shows that they are irreplaceable, that person wins in the end.Your blog makes you irreplaceable. It shows you have something to say and the confidence to say it.I don’t care if only your mother reads it for the first few months. Your blog is going to become your biggest career asset. Trust me!